MAAIKE…PRONOUNCED “MIKE-UGH” April 04, 2017 16:00



Maaike is a predominantly womenswear label based in Auckland, New Zealand established by Abby van Schreven and Emilie Pullar in 2010. Maaike is dutch for ‘rebellious woman’ and is derived from both Abby’s & Emilie’s dutch heritage.

Maaike's collections are the perfect mix of dark flowing silks mixed with more playful and sporty knits. Their custom fabrics are quickly becoming the cornerstone of their design seen in fluid digital silks as well as cotton knits with a bolder, graphic edge.

Sold in leading boutiques throughout New Zealand and Australia, Maaike continues to grow with their timeless and easy to wear pieces which cater for every age group.

For more info visit Maaike’s online store -->

INTRODUCING CASHMERISM... April 04, 2017 11:30


CASHMERISM is an attitude. We will not compromise for anything less than fabulous.

CASHMERISM exists because we want you to enjoy the ultimate luxury, the best quality materials along with ever-evolving creativity and style without spending a fortune.

We care about every moment you experience with your cashmere.

CASHMERISM wants to be there as a pair of mittens holding an umbrella on a chilly rainy morning. Cashmerism wants to be there to wrap you tight during your long-haul flight. CASHMERISM will softly drape on your shoulder in style when hot days turn into cold nights. CASHMERISM wants to add a touch of joyful character to complete a monochrome outfit...

Loves quality
Loves colour
Loves creativity
Loves to please
Loves to comfort
Loves to give
Is made of Love


CASHMERISM sources the best cashmere from cashmere goats raised by local herders in Inner Mongolia. In the vast highlands of Inner Mongolia, the cashmere goats live a carefree and happy life away from all the disturbances of the world.

In the springtime, the herders and their family members collect the cashmere from the goats using a special long comb. Using this comb making sure that only the finest under fleece of the goat is collected. What makes cashmere so precious? Other than its extremely soft, lightweight and warm qualities, the fact that so little cashmere can be harvested from one goat makes it the most scarce and precious natural fibre in the world. 

Our factory and its workshop has been making and perfecting the art of cashmere for almost 30 years. From scratch, the cashmere fibres will go through 15 meticulous processes. 

1.The raw cashmere fibres are cleaned and dried, and any debris is removed.

2.Our colour lab mixes up new colours and makes colour swatches. 

3.The fibres are dyed and dried.

4.The dyed fibres are then carded - a process in which the the loose fibres are laid flat and arranged to run the same direction before being pulled into rope-like cords called slubs. 

5.The slubs then go through a combing process, where shorter fibres are eliminated, and slubs are pulled into finer strands.

6.The strands are twisted and spun to become the final yarns ready to be knitted.

7.Depending on the design, a garment can be knitted by hand, machine or a combination of both. Each part of the garment is knitted separately.

8.Separate parts of the garment are then joined together seamlessly using a linking machine.

9.More complicated details are finished by hand.

10.Each garment is checked against a mannequin for quality.

11.Flawless garments will be washed in order to relax the yarn for superior fluffiness.

12.Garments are dried and are now soft and fluffy.

13.Garments are pressed ready for their final check.

14.Each garment is then individually checked before being labelled and finished.

15.Finished garments are carefully packed and ready for shipping. 

 For more info visit their website -->


Tiffany shares the behind-the-scenes inspiration for her Spring Summer range.

Ever wondered what inspires a designer to create magical work? Here, Tiffany offers some insight into the 'why' and 'how' of her creations.  

"I hope you enjoy wearing my Spring Summer range as much as I enjoyed creating it for you."



One morning, I was travelling to Flinders Street Station with my daughter, Ginger (12).  We were discussing the tiles which adorn the underpass, ramps and walkways and I explained that they're Heritage listed. Ginger can't understand why and says, "but they're ugly and all falling off!"  I decided to do a print story based around these tiles and began snapping away with my iPhone (thanks Steve Jobs!) aiming to turn something "ugly" into a beautiful print. As you know, Melbourne means a lot to me.  I've lived my whole life in Melbourne, my business is Melbourne-based and most of my range is made right here. I really love this print and plan to use it on anything from new silk shirts to my new tote bag collection, which soon to be launched. Stay tuned!


Atelier comes from the study of a glaze for a vase from the Modernist era.  These were the initial sketches for a print or painting - the project drawings of vases. The bright colours meant I could play with colour and the banana’s are a bit of fun (although you can't see them in this snapshot). I extracted the stripes from the bands on the neck of the vase to feature in the pattern.


It was good fun to use this hydrangea in a print.  It's an old illustration from a well-read botanical book that I regularly flick through. I love spending time in my garden and this reminds me that spring is sprung. A classic designer floral piece.


Pixelate was born from a computer-generated cube filter I developed in Photoshop. I was fiddling around with a Chinese silk-screen print with contained a yin and yang in the centre of the flower. After a quick muck around, I was on a roll and I think it ended up being fabulous. One of my many muses...


A Modern-Bohemian print, an old artwork with an Asian-inspired pattern. I cut out the pieces individually and made various scatter swallows. You will see the similar pattern in my ENYO range.



I had a bit of fun developing ENYO out of the scattered swallows in SWALLOW.


Melbourne Macaron Fashion Launch March 02, 2016 13:27


Melbourne’s newest food & fashion collaboration featuring Australian Designer, Tiffany Treloar and Pierrick Boyer of Le Petit Gateau at RACV Club Melbourne kicks off on Tuesday 8th March at the Tiffany Treloar Boutique, 191 Flinders Lane, Melbourne.

Pierrick Boyer is famous for his delectable Macaron range, which inspired Treloar to produce a range of fashion prints for her Autumn/Winter range.

“The Melbourne Food & Wine Festival is iconic and to be able to incorporate my love of fashion and food is like a tangible treat. Being fortunate to work with the likes of Pierrick Boyer for this collaboration, brings a new level of excitement to my exclusive Macaron clothing range. The colours we’ve selected are rich and vibrant, with a few dreamy creams thrown in for the chocoholics and broader appeal,” Treloar said.

Pierrick Boyer was approached with Treloar’s clear vision of what she wanted, so together Boyer and Treloar toyed with colours until a palette was determined that suited the bon vivant*. Treloar’s skill in digital design and print has made Pierrick’s Macarons come to life she can’t wait to see Melburnian’s literally wearing them!”

The Tiffany Treloar Macaron range will be launched on Tuesday 8th March 2016 at the Tiffany Treloar Boutique, 191 Flinders Lane, Melbourne, with a glass of bubbles and some sweet Macaron treats. Click here to book! 

*Bon Vivant: a person who likes going to parties and other social occasions and who enjoys good food, wine, etc!



MSFW Insiders - Behind The Scenes of the Industry Creative Collective Exhibition August 28, 2015 11:30

Melbourne Spring Fashion Week 'Curated' August 26, 2015 11:16

REGISTER NOW to join Tiffany Treloar & internationally renowned Milliner, Melissa Jackson 'back-of-house' for a unique Racewear experience THIS SATURDAY 29 August, 11am - 12.30pm.
This is an exclusive off-the-track Spring Racing styling session in Tiffany's colourful emporium studio space.  Feel like a designer yourself in amongst the fabric rolls, digital prints, pattern racks, cutting tables, trims, stitches, buttons, hats and straw!  
(f you have trouble registering via the link, please email with your contact details and we will be in touch asap!)

Melbourne Spring Fashion Week, Vogue Fashion's Night Out August 25, 2015 11:10

Visit us in-store at 191 Flinders Lane, Melbourne from 5pm-9pm and enjoy a glass of bubbly as you wander through the new Spring/Summer range.  Spend over $150 and receive a gift with purchase and for every NEW VIP Member to sign up, you could win the chance to be dressed by Tiffany Treloar plus a $100 discount voucher!  This gift with purchase and VIP voucher offer extends across the weekend as part of MSFW Shop The City.  Click HERE for more details.

Melbourne Spring Fashion Week, Creative Collective Exhibition August 25, 2015 11:06

We have been selected to feature in a unique exhibition held at 1000 Pound Bend gallery, 371 Lt Lonsdale St, Melbourne from 28 Aug - 1 Sept as part of MSFW.  I encourage you to visit this gallery to witness first-hand the talent that our city has to offer, featuring Melbourne's best independent designers.  The exhibition will feature clothing, jewellery, accessories, homewares and shoes.  Click HERE for more details.


The TT Shopping Tote October 07, 2014 02:52

Hi All

I would love to share with you my very exciting new product and how we got  the Tiffany Treloar shopping tote on the shelf.
After being on the back burner for 5 years, technology has finally caught up with my creative brain and I found a company in Melbourne who had the computer/printer setup to print and cut these beautiful bags. I have engineered them to be zero waste and are made by a factory who has been making jeans in Melbourne for 40 years.

So drop in and pick one up to take shopping or give as a present.

Happy shopping 


Waste Not, Want Not! September 23, 2014 11:27

I love using up the scraps we get when we make our garments. I turn them into limited edition garments, AKA upcycling. These are only available in my two Melbourne stores and here online

What do we mean by waste?

We always do our best to minimise wastage, but when we cut garments for production, we will always have scraps and pieces of leftover fabric. So we like to use them up.

Once we have collected enough leftover pieces, we (very carefully) cut a few limited edition garments in the studio, using the great shapes and styles we’re good at and maximising the best parts of the prints. Occasionally we may need to use a bit of new fabric as well, but at least 90% of any one garment will be made from upcycled waste fabrics. Then we have them made up by our usual Melbourne makers.

Truly limited numbers

When we say limited, we mean limited – maybe two, four or ten garments only – sometimes even one-offs! It all depends on the scraps we have available.

The limited editions are exclusive to Tiffany Treloar: you can only buy them in our two retail stores in Melbourne, or on our online store. So if you see something you like, you need to get in quick!